I strive to design digital experiences that empower humans and cause real business impact. 🚀
CASE STUDY • ALIBABA TRAVELS • 2023
Led the "Help Center" implementation initiative, analyzed 8,000+ queries, used clustering techniques, and reduced unresolved queries by 7%
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FINTECH CASE STUDY • FREELANCE • 2021
Streamlined the customer experience for sim card and credit management through innovative UI/UX design solutions, enhancing usability and functionality.
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APP REDESIGN • STUDENT CASE STUDY • 2020
Designed a user-friendly mobile app that simplifies personal finance management with intuitive interactions and engaging visuals
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